How Much Does a Promotional Video Cost in the UK?
A complete guide to video production costs in 2025. From corporate profiles to social media content, here's what you can expect to invest.
Quick Answer
Professional promotional video production in the UK typically costs between £5,000 and £18,000 for a complete project, depending on complexity, length, and production requirements.
Most small to medium businesses invest around £7,500-£10,000 for a high-quality corporate or promotional video that includes planning, filming, editing, and revisions.
Video Production Costs by Type
Corporate Profile Videos
Company story, team introductions, culture showcases
£7,500 - £15,000
What's Included:
- Pre-production planning & scripting
- Full-day filming at your location
- Professional editing & colour grading
- 2 rounds of revisions
Typical Deliverables:
- • 2-3 minute main video
- • Multiple format exports
- • Social media cuts
- • 2-3 week turnaround
Promotional & Marketing Videos
Product launches, service showcases, campaign videos
£5,000 - £12,000
What's Included:
- Creative concept development
- Half to full-day shoot
- Motion graphics & text overlays
- Background music & sound design
Typical Deliverables:
- • 60-90 second video
- • Optimised for paid ads
- • Multiple aspect ratios
- • 1-2 week turnaround
Social Media Content
Instagram Reels, TikToks, YouTube Shorts, LinkedIn content
£500 - £2,000
per month
What's Included:
- Monthly content shoot (2-4 hours)
- 8-12 edited videos per month
- Captions & trending audio
- Platform optimisation
Typical Deliverables:
- • 15-60 second videos
- • Ready to post
- • Optimised for each platform
- • Weekly delivery
What Affects Video Production Pricing?
Video Length
Longer videos require more filming time, more footage to edit, and more post-production work. A 3-minute video typically costs 50-100% more than a 1-minute video.
Typical lengths: 60-90 seconds (promotional), 2-3 minutes (corporate), 30-60 seconds (social)
Production Complexity
Multiple locations, large crews, specialised equipment (drones, gimbals, lighting rigs), actors, and complex shots all increase costs significantly.
Cost factors: Number of shoot days, crew size, equipment requirements
Location & Travel
Filming at your business premises is typically included. Multiple locations, travel outside the local area, or location fees can add £500-£2,000+ to costs.
Additional costs: Travel time, accommodation, location permits, parking
Post-Production Requirements
Animation, motion graphics, colour grading, sound design, and voice-over all require specialist skills and add to post-production time and costs.
Premium features: Custom animation, professional voice-over, advanced VFX
Bear Media's Transparent Pricing Approach
We believe in complete transparency. No hidden costs, no surprise fees, and no confusing packages. Here's how we work:
What's Always Included
- Free initial consultation to understand your needs
- Detailed quote before any work begins
- Pre-production planning & creative brief
- Professional filming & editing
- 2 rounds of revisions
- Multiple format delivery
Our Pricing Promise
✓ Fixed Quote
Your quote is your final price. No surprise costs unless you request additional work.
✓ SME-Focused
We specialise in working with small to medium businesses. Our pricing reflects that.
✓ Flexible Payments
50% deposit, 50% on completion. Monthly retainers available for ongoing content.
Frequently Asked Questions
Why do video production costs vary so much?
Video production involves many variables: length, complexity, crew size, equipment, locations, post-production requirements, and turnaround time. A simple testimonial video at your office will cost far less than a multi-location corporate video with drone footage, actors, and motion graphics. That's why we always provide custom quotes based on your specific needs.
Can I get a cheaper video from a freelancer or amateur?
Yes, you'll find cheaper options, but professional video production is an investment in your business. Poor quality video can damage your brand more than no video at all. Professional producers bring experience in storytelling, technical expertise, proper equipment, and the ability to make your business look its best. We work efficiently to keep costs reasonable while maintaining high standards.
What's the typical timeline for a video project?
Most promotional and corporate videos take 2-3 weeks from initial consultation to final delivery. This includes: 1 week for planning and scheduling, 1 day for filming, and 1-2 weeks for editing and revisions. Rush projects are possible for an additional fee. Social media content typically has a faster turnaround of 3-7 days.
Do I need to provide a script or concept?
Not at all. While we're happy to work from your script or concept, we can also develop the creative concept, write the script, and plan the entire production. This is all included in our pre-production phase. We'll work with you to understand your goals, audience, and key messages, then create a video that delivers results.
What if I need changes after the video is complete?
All our projects include 2 rounds of revisions during the editing process. Once you approve the final video, minor changes (updating text, contact details) are typically charged at £50-£150 depending on complexity. Major changes requiring new filming would be quoted separately. We keep all project files for 12 months, so updates are always possible.
Ready to Get a Custom Quote?
Every business is different. Let's discuss your specific needs and create a custom quote that fits your budget and goals.
Free consultation • No obligation • Custom pricing for your needs